Part of my job is to sell ads for our publishers. Over the last three years I’ve noticed a clear pattern. If you’re a good marketer, you have a good handle on your campaigns; you know how to optimize, you know how to test, and you know how to track.
However, each week I talk to a handful of folks who are looking to make a buy and really want to get advertising right, but don’t know the basics. I completely understand, as the advertising ecosystem is overwhelming and it’s hard to know where to start.
So, I compiled everything I commonly explain to new marketers and came up with the outline for our recent ebook.